What We DO
What We Do
What is a CVB?
Discover Lake Lanier (Lake Lanier Convention & Visitors Bureau – CVB) is charged with promoting the Hall County, Georgia area to travelers. The purpose of promoting tourism is to help drive spending in the local area. This generates revenue for local businesses and also adds to local tax coffers. Lake Lanier CVB is a private non-profit corporation governed by a volunteer board of directors. As a quasi-governmental agency, we are funded mostly by the collection of hotel/motel occupancy taxes.
What is a CVB?
Discover Lake Lanier (Lake Lanier Convention & Visitors Bureau – CVB) is charged with promoting the Hall County, Georgia area to travelers. The purpose of promoting tourism is to help drive spending in the local area. This generates revenue for local businesses and also adds to local tax coffers. Lake Lanier CVB is a private non-profit corporation governed by a volunteer board of directors. As a quasi-governmental agency, we are funded mostly by the collection of hotel/motel occupancy taxes.
Tourism Drives Georgia's Economy
Georgia Tourism By the Numbers: 2023
Total Economic Impact*
$79.7 Billion
+9.1% YoY
Total Visitation*
International + Domestic
171.2 Million
+2.1% YoY
International Visitation*
1.2 Million
+43.7% YoY
Domestic Visitation*
170 Million
+1.9% YoY
Jobs Supported*
463,483
+4.7% YoY
Visitor Spending*
$43.6 Billion
+9.5% YoY
State & Local
Tax Revenues Generated*
$5 Billion
+7.2% YoY
Domestic Market Share
Overnight Trips*
NO. 5
Day Trips*
NO. 7
For the fourth year in a row, Georgia maintained domestic overnight and day trip market share among the 50 states and Washington D.C.Â
* Sources: Explore Georgia, The Georgia Traveler Economy 2023, 2023 Georgia Travel USA Visitor Profile, International States Travel Database
